By: Matthijs Huijbregts
Tutors: Anna Pohlmeyer & Rudolf Wormgoor
Vinyl is the only part of the music industry that’s actually been increasing. It fosters a connection between the listener and music that is difficult to achieve with digital.
Keywords: Understanding, Connecting, Satisfying
I want to make Spotify users between 18-30 appreciate their meaningful/favourite digital music at home the way people appreciate vinyl.
The user should feel as a chef performing his favourite ritual: choosing and exploring his favourite recipe to select the right ingredients to enjoy cooking, serving and finally eating.
An innovative physical music ritual that makes collecting music personal again and enables a deeper understanding through artists themselves resulting in a stronger connection with records you cherish giving you the satisfaction in music you deserve. The top consist of a message written by artist explaining his story behind that specific song. Elpie differates itself from other music collectables through its uncommon rounded triangle shape. Folding open Elpie will let you discover the 8-inch size artwork, unique for that specific record. It is produced from high quality acrylate and contains a NFC-chip inside to play your favourite songs using modern technology. Placing it onto a fitting docking station and touching Elpie on its touch-sensitive surface will activate the song. The dock is provided with a NFC-reader which registers the chip inside Elpie and starts playing the song through your own connected speakers using Bluetooth.