The Light Pulse

By: Maureen Sanchez de Boevé

Tutors: Chen Hao & Wim Schermer

Keywords: Reassured, acknowledged, confident, feedback, surprise, social

Donating blood can be scary and it takes time and initiative to become a donor. However, there is always more demand for blood than supply at the blood bank Sanquin in the Netherlands, which requires more donors. Therefor, my design goal is to make first time donors feel at ease while waiting in the blood bank in between or during medical activities. Because the experience of a first time donor makes the difference in becoming a loyal donor and spreading the word about donating. So my final design should feel like receiving a compliment from a friend about your new dress, which result in a reassured and confident feeling.