Noopclock: In and out of Time

By: Ties Schotel

Tutors: Chen Hao & Wim Schermer

Keywords: Calm, Playful, Empowering

Insomniacs have a hard time falling asleep. They listen to the time when to go to sleep, even when they are not sleepy. Once in bed, they toss and turn, worrying.

NoopClock enables insomniacs to take control and hide the time so they can listen to their body when to sleep. It nudges insomniacs to set their alarm earlier in the evening, which helps them to worry before they go to sleep, instead of during sleep. The playful product family consists of an alarm clock, which can be calmly pressed closed, and a wall clock with arms you can flip off.