By: Federico Gabriele Trevia
Keywords: Communication, Awareness, Appreciation
Final presentation poster: Click here
Design Goal and Interaction vision:
I want passengers to give credit to cleaners’ work, in order to help them to feel more confident and appreciated during their working time.
Proactive Appreciation. Passenger should react in advance, behaving in order to influence directly cleaners’ work both on trains and in the stations.
Research Explorations:
One of the insights which I picked up from the appreciation research is the hug, which has become one of the focal points of my project: I wish the cleaners to feel a metaphoric hug from the passengers and from the whole environment in order to make them feel appreciated.
To explain the results of my research, I presented three different aspects of the hug : a storyline that contains all the steps that actually characterize the real action (looking for the most suited to mirror the metaphor ) from eye contact to empathy; a “science’s corner” in which I described the positive effects of a hug from a “chemical” view and what this involves (hormones produced and effects on behavior ); a short analysis on what one can show hugging someone else.
Design Explorations:
Before getting to the final design I developed several concept and I made evaluate them first to my colleagues, then to unknown passengers at Delft Station and at Den Haag Centraal. This way I got suggestions, feedbacks and insights both from people already aware of what I was doing and from final unaware users.
I also explored the branch of packaging design and overall the food packaging, to find the most triggering and newest solutions in order to evoke curiosity and surprise in the users. Finally I created a tactile interaction with the packaging that firstly should be explored and discovered to read the information and secondly squeezed and thrown away.
Final Design:
I came out with a simple concept based on the metaphoric effect of the hug which mixes graphics and information to make the passengers aware of the cleaners’ work.
What: impressive data on cleaners’ work (seen almost like superheroes) and suggestions on behaviors (how to help cleaners + recycling tips)
Why: basically both to give passengers guidelines to behave and sensitize them about cleaners’ work, as well as to make the cleaners feel more confident and able to get the help of passengers (everybody speaks, reads, learns about them – feeling the hug of the environment).
Where: in the station with disposable packaging of food like Fries cones, coffee cups and sandwiches boxes.
