By: Felix Marschner
Keywords: shoes, emotional sustainability, appreciation, positive design
Tutors: Anna Pohlmeyer & Sanne Kistemaker
Design Goal and Interaction vision
The design goal: My design goal is to make young adults, who like to follow trends, to build an emotional connection to their shoes, so that they use them over a long period of time, despite changes in fashion.
The interaction vision: I envision the interaction to be like taking care of a bonsai tree – intimately, passionate and committed.
Relove your shoes
The final design is a dedicated sneaker cleaning set, which consists of a number of shoe caring products and tools. It is especially designed for intimate, passionate and dedicated interactions between the user and his shoes and to to evoke an appreciative experience. This is achieved by a selection of small tools, that let the user get close and feel to their footwear when cleaning. With this, young adults can keep their shoes clean in every detail, and they will love their shoes longer than ever.
For young adults, brands are an important factor for their sneakers. Therefore, the packaging and graphic design of the „RE love your shoes“ set also has a strong branding: The Logo and the slogan imply that through the cleaning process the shoes will be not only be visually up-valued, but also emotionally appreciated again.
Presentation
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