The master elective course Experiencing Persuasive Environments (id5212) which I coordinate with Huib de Ridder has started again. It will run for ten weeks, with students from all three Master’s at IDE. Context to design for this time is the Science Centre Delft. Themes are: Persuasive Gaming, Persuading Individuals in Crowds, Light as a Means of Persuasion and Persuasive Experiences in Complex Settings. Students working on the themse are coached by researchers working on those themes.