The education and the supervision that I provide, center around the sensory experiences that products evoke and how you can design for such experiences.

Manage Your Master (ID4060)

MYM introduces students to the structure and possibilities of the MSc program at IDE. It supports students in developing their own, personal vision on their Master education and in developing a plan for the final year of their Master program.

Food and Eating Design

Even though designers are specifically trained to create and build new products, their contribution to food innovation is still relatively small. This is a pity, because providing people with good quality, healthy and appetizing food products that are produced in a sustainable and labor-friendly way, and that take into account local differences in consumption contexts, habits and rituals is quite a challenge. Furthermore, the regional, seasonal, and perishable character of foods challenges designers to find solutions that connect consumers with agriculture, trading, and processing methods. In addition, food products are interesting prototyping materials, because they allow direct interactions with all the senses and thus provide immediate, intuitive feedback on their design decisions.


Graduation projects (ID4x90)

I (co)supervised the following graduation projects:

  1. Elly Pelgrim: Measurement of consumer product attachment (Tilburg University)
  2. Inge Tanudjaja: Cross-modal correspondences between odor and color (Wageningen University)
  3. Rik Prins: Designing a multisensory electric shaver (Philips DAP)
  4. Lisette Begas: A split-modality approach to product experiences
  5. Marlou Jansma: A new package for an innovative dairy snack (Campina Innovation)
  6. Jorg Schiffers: Background sounds for bank offices (Senta)
  7. Eliane Scharten: Snoezelen: Stimulating the senses of children and adults – creating possibilities for interaction (Barry Emons)
  8. Sarai Boelema: Development of the Odor Awareness Scale (Utrecht University)
  9. Sella Masselink & Maarten Streefkerk: A cognitive task for multiple modalities (Utrecht University)
  10. Joris Gosen: Role of life attitude in product experiences (Leiden University)
  11. Fien Thoolen: An experimental investigation of sensory dominance
  12. Mirte van Deursen & Eva van Eijk: Object-location memory for four sensory modalities (Utrecht University)
  13. Nina Oosterwoud: Effects of mental imagery on odor detection (Utrecht University)
  14. Joyce Snackers: Sensory Aesthetics (Utrecht University)
  15. Koen Vorst: Design of a modular rest unit for PCI recovery rooms (VU-MC)
  16. Ilektra Nikolaidou: Multisensory branding: Communicating naturalness through packaging design
  17. Ching-Lun Yen: Development of a tool to support the Multi Sensory Design (MSD) Process
  18. Tse-Chia Huang: Visual-olfactory interaction in product experience
  19. Dirk-Jan Oudshoorn: Effects of scents on human mood and behavior in nightlife environments (Mood Scent)
  20. Xinyu Ma: Multi-sensory design in detergent powder product development (Unilever)
  21. Pieter de Goede: Design for an in-bore MRI experience (Philips Medical)
  22. Suki Weixin Zhang: Communicating naturalness in food product design (Danone)
  23. Marco Tonino: Preventing weight increase among normal-weight adults (TNO)
  24. Daniel Hagmeijer: Communicating “homemade cooking” in a new kitchen product (Philips)
  25. Rian Hallensleben: The changing meanings of sensory descriptors (Utrecht University)
  26. Suzanne Ringeling: Developing a user experience research method (Microsoft)
  27. Sanne van der Worm: Multi Sensory Design in Architecture: Concept development for a multisensory high school library (DP6 Architecten)
  28. Charaf Batou: Sensemaking rituals: Developing a business vision for a new venture (Mr Maroosh)
  29. Simone Hoogendoorn: Improving the welfare of farrowing sows (WUR)
  30. Charlotte Marsman: A unique way of relaxing on festivals (Eenvoud media)
  31. Ruben Meeldijk: A simulated environment for the kite surfing experience (Frank & Frens)
  32. Maria Hock: Designing for lovable services (Fjord)
  33. Victor Schade: Increasing theme park re-visitor rates through a dynamic, memorable, and meaningful experience
  34. Marco Ortiz Sanchez: Welcoming insects at the table – designing a new experience of eating insects (with Nordic Food Lab, Kopenhagen)
  35. Alexandra Izeboud: Developing a  resting area that optimizes comfort and natural experience during recreational cycling (Tauw)
  36. Wim Verhoeff: A multi-purpose lantern for outdoor use (Weltevree)
  37. Maaike de Koning: Coping with stress in the work environment
  38. Manuel Oostveen: Design of a kitchen management system
  39. Rowan Ton: A communication platform establishing customer loyalty, using gratitude (Marqt)
  40. Leonie Houwen: Food for mood – a study to unravel our moody food interactions
  41. Roos Durieux: Cambodian delights – A multicultural exploration into the acceptation of insects as ingredients
  42. Lei Zhang: Love is Hunting; Design for meaningful cat feeding practices
  43. Randy Kadarman: Food poetry – a future vision for 3D food printing
  44. Eunyoung Go: Veggie-table; designing an inspiring tool to encourage the consumption of leftover vegetables at home
  45. Heidi Mao: Satiating and Conscious Snacks – Facilitating healthy eating experiences by manipulating food textures
  46. Anna Jonkmans: Innovation strategy and management: The coordination and acceleration of design and innovation practices at Albert Heijn (Albert Heijn)
  47. Adriaan Bernstein: Achieving Sustained Satisfaction via Metaphoric Interface Design: A case study for the digitally enabled luxury kitchen (Gaggenau)
  48. Attila van Dijk: Saving food through transformation
  49. Dorus van den Oord: Enhancing the restaurant experience with AR
  50. Carola Breuer
  51. Mees Daalder
  52. Angeles Abarca

PhD dissertations

I was previously involved in the following PhD projects

  1. Marjon Theunissen, Utrecht University: Effect of viscosity on sweetness intensity perception (april 1999)
  2. Harold Bult, Wageningen University: Sensory and instrumental analysis of food aromas (november 2006)
  3. Ruth Mugge, Delft University of Technology: Variation in consumer-product attachment over time (april 2007)
  4. Marieke Sonneveld, Delft University of Technology: Aesthetics of touch (april 2007)
  5. Geke Ludden, Delft University of Technology: Surprise in product design (november 2008)
  6. Anna Fenko, Delft University of Technology: Sensory dominance in product design (december 2010)
  7. Lisa Wastiels, Free University Brussels: Parameterization of sensory material properties in an architectural context (september 2010)
  8. Ana Valencia, Delft University of Technology: An exploration of SMART product-service system design (2017)