Research interest

My main research interest is in the field of design, emotion, and subjective well-being. I aim to uncover and test the principles by which product design evokes both positive and negative emotions. By examining how this knowledge can support designers in their attempts to deliberately design products that evoke predefined usage emotions, the research should contribute to a shift from intuition-based to knowledge-based approaches to ‘design for emotion’.
I am inspired by bridging the gap between behavioural sciences and design practice, and by developing tools and methods that can facilitate emotion-driven design. By publishing design case studies that explore application possibilities of theoretical frameworks, I aim to reach an audience of both scientists and designers.

Research project introduction

This research project is designed to clarify the relationship between products and the emotional response or feelings they elicit. The main goal is to develop (1) an advanced body of knowledge and (2) a new set of tools that will support a designer to evaluate and manipulate the emotional impact of his design.
For more info, click here: research introduction

Measuring Product Emotions

Emotions elicited by product design are typically of low intensity and mixed character. To measure these typical product emotions, a non-verbal self-report tool was developed: the Product Emotion Measurement instrument (PrEmo).
For more info, click here: PrEmo

Basic Model of Product Emotions

The basic model of product emotions describes general patterns in the conditions that elicit product emotions. It is based on six layers (or classes) of product emotions.
For more info, click here: model of product emotions

[product & emotion] navigator

The [product & emotion] navigator is a dynamic, interactive database of products that elicit emotional reactions. The purpose of this database is to inspire designers by offering them distinctions in the way products elicit emotions.
For more info, click here [product & emotion] navigator