In 2002, I defended my dissertation “designing emotions.” The thesis (235 pages), in which five years of research is reported and discussed, should appeal designers and researchers who are interested in the emotional responses evoked by products. I discuss what an emotion is, how products evoke emotions, an how these emotions can be measured and ‘designed for.’

P.M.A. Desmet (2002)
Designing Emotions
ISBN: 90-9015877-4

This book is about emotions – emotions elicited by products. It is about our sometimes-irrational desire to buy a product for which we honestly have no use. It is about being inspired by a stunning new car model, and about being bored with yet another (similar) mobile telephone. It is also about the melancholy evoked by the toys we played with as children, and about the contempt (or admiration) we may feel towards our neighbour’s doll collection. Questions addressed in this book are: ‘How do products elicit emotions?’ and ‘How can designers influence these emotions?’ Readers will discover that there are only a few, rudimentary, one-to-one relationships between a product’s appearance and the emotions it elicits. However, they will also find that these emotions can be measured, and that there are general patterns in how products elicit emotions.

Contents

Introduction
Part A
Defining Emotions
1 Emotions
2 Product emotions
Part B
Measuring Product Emotions
3 The Product Emotion Measurement instrument (PrEmo)
4 PrEmo validation
5 PrEmo application
Part C
Designing Product Emotions
6 The basis of product emotions
7 Emotion-specific eliciting conditions
8 Designing product emotions
General discussion
Summary

Downloads

> Download review written by Donald Norman published in The Design Journal, 2003, volume 6, issue 2.
> Download dissertation introduction
> Download dissertation summary

Order a copy

If you want to order the book (costs are 35 Euro), you can send me an email with your name and address for shipping & billing.