G-Motiv: Designing Motivation – Changing Human Behaviour Using Game-Elements (2011-2015) is a project that conducts research and prototype development on persuasive game design. Its multidisciplinary team of scientists and designers work on developing product service system (PSS) prototypes in the domain of social, physical and mental healthcare.
The G-Motiv team is established from 3 universities, 5 creative partners, and 3 service providers who are working together to answer the question: How can game elements affect user motivation for behavioural change? We conducted research on motivational effects of rewards, on collaborative vs. competitive behavior, on neuropsychological constraints to game-elements, on motivational warming-ups, on motivational chance, etc.
In addition to scientific knowledge on the effect of game-elements, we aim to develop design guideline for persuasive game design. Our knowledge is applied in developed prototypes for behavioral change, concerning therapy adherence for drug-addicted youth, physical activity for Alzheimer patients, and social relatedness for employees.
Scientific partners: Delft University of Technology, University of Amsterdam, and the Vrije Universiteit.
Creative partners: Design Academy Eindhoven, Monobanda, IJsfontein, RANJ, Novay
Service Providers: Berenschot, Careijn, Humanitas, Parnassia PARC Brijder
Dr. Valentijn Visch, Delft University of Technology