Persuasive Game Design (PGD) at the faculty of Industrial Design Engineering of the Technical University Delft conducts research on gamification to motivate users for behavioral change. We aim to generate knowledge on the design, theory and effect of persuasive games and develop PGD prototypes. These prototypes are not limited to the digital domain but may be designed in any medium ranging from cards to totems and from apps to smells. Crucially, we are more guided by a user-centered perspective than by a technological perspective: it is the user who has to be motivated by the gamification for a behavioral change.

This website presents the researchers and their interest in PGD, the graduation projects of students related to PGD, our current and former industrial and societal partners, as well as our prototypes, papers, and research projects.

Best regards, Valentijn Visch