Principles of the IxD Designer

As an IxD designer:

  1. My design process is iterative
  2. I think and prototype fast
  3. I will not wait for a great idea to start designing
  4. I generate knowledge through all design activities
  5. I understand the role of technology in society
  6. I use technology as a design material
  7. I think in networks (data, people, things, organisations)
  8. I merge human and technology perspectives
  9. I understand that solving a problem is foremost a matter of framing
  10. I don’t believe design ends with the release of a product
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