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Be as specific as possible.
Ask for user consent.
Capture as many visual material as possible for later use. Focus on the user.
Be specific about your observations and make the user the focus of attention.
Provide arguments of your chosen target audience.
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Don’t forget to validate your assumptions. Use the study to learn more about it.
Minimize risk. Choose context that you have access to.
Avoid indicating solutions when describing your problem.
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Be flexible and prepared to add questions on the go.
Focus on the WHY questions to find explanation to interesting questions.
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Avoid yes/no questions.
When specific, don’t forget to make connections to what you have observed and read on literature.
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