{"id":3437,"date":"2016-05-28T16:13:04","date_gmt":"2016-05-28T15:13:04","guid":{"rendered":"http:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/?page_id=3437"},"modified":"2016-06-09T08:10:46","modified_gmt":"2016-06-09T07:10:46","slug":"rots-in-de-branding","status":"publish","type":"page","link":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/rots-in-de-branding\/","title":{"rendered":"Rots in de branding"},"content":{"rendered":"<p style=\"font-size: 80%; font-family: verdana; line-height: 1.4em;\"><strong>By: <\/strong>Paula van den Boer<br \/>\n<strong>Keywords:\u00a0<\/strong>being on call, midwives, soothing, sleeping ritual, gratefulness, work stress, releasing, clearing mind &amp; balance<br \/>\n<strong>Tutors:<\/strong> Anna Pohlmeyer &amp; Wim Schermer<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/159607028\" width=\"640\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<hr \/>\n<p style=\"font-size: 80%; font-family: verdana; line-height: 1.4em;\"><strong>Design Goal and Interaction vision<br \/>\n<\/strong>The design goal; Soothing an on call midwife before work stress gets in the way of a good night\u2019s rest.<br \/>\nThe interaction vision; Release, In control, Self Investing.<br \/>\nI want the midwife to feel like she can stand behind the starting block for her 24hr sprint, in stead of standing in tension in the starting block.<\/p>\n<p style=\"font-size: 80%; font-family: verdana; line-height: 1.4em;\"><strong>Rots in de Branding<br \/>\n<\/strong>My concept is called \u2018rots in de branding\u2019 (Dutch saying, it literally means \u2018the rock in the surf\u2019) (VANDENBOER1.jpg), because midwives are \u2018the tower of strength\u2019 for expectant mothers. Mothers are able to write a message on paper with a lemon-juice-filled-pen to thank\/appreciate the midwife. They can leave the written (invisible) note at the midwifery practice. When leaving the midwifery practice the midwife takes home the note and when she\u2019s in bed she puts the note on the \u2018rots in de branding\u2019. She lights the aroma candle and waits for 10 minutes till she\u2019s able to read the message (VANDENBOER2.jpg). She falls asleep soothed with the nice words from the expectant mother in mind..<\/p>\n<div id='gallery-1' class='gallery galleryid-3437 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/vandenBoer_IV.png'><img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"150\" src=\"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/vandenBoer_IV-210x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/vandenBoer_IV-210x150.png 210w, https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/vandenBoer_IV-600x426.png 600w, https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/vandenBoer_IV-768x545.png 768w, https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/vandenBoer_IV-1024x727.png 1024w, https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/vandenBoer_IV.png 1336w\" sizes=\"auto, (max-width: 210px) 85vw, 210px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"199\" height=\"150\" src=\"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER2-e1458392323349-199x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"199\" height=\"150\" src=\"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER3-e1458392283987-199x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"150\" src=\"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER4-e1458392230660-200x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"150\" src=\"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER-e1458392366246-200x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"140\" src=\"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER1-210x140.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER1-210x140.jpg 210w, https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER1-600x400.jpg 600w, https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER1-768x512.jpg 768w, https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/VANDENBOER1-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 210px) 85vw, 210px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"font-size: 80%; font-family: verdana; line-height: 1.4em;\"><strong>Presentation<\/strong><\/p>\n<figure id=\"attachment_1890\" aria-describedby=\"caption-attachment-1890\" style=\"width: 310px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/Workenvironment_vandenBoer_4113616_Finalpresentation.compressed.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1890 \" src=\"http:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/Workenvironment_vandenBoer_4113616_Finalpresentation.png\" alt=\"Presentation\" width=\"310\" height=\"219\" \/><\/a><figcaption id=\"caption-attachment-1890\" class=\"wp-caption-text\">Presentation<\/figcaption><\/figure>\n<p style=\"font-size: 80%; font-family: verdana; line-height: 1.4em;\"><strong>Poster<\/strong><\/p>\n<figure id=\"attachment_1890\" aria-describedby=\"caption-attachment-1890\" style=\"width: 310px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/poster_VANDENBOER.compressed.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1890 \" src=\"http:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/files\/2016\/03\/poster_VANDENBOER.png\" alt=\"Presentation\" width=\"310\" height=\"219\" \/><\/a><figcaption id=\"caption-attachment-1890\" class=\"wp-caption-text\">Final Poster<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>By: Paula van den Boer Keywords:\u00a0being on call, midwives, soothing, sleeping ritual, gratefulness, work stress, releasing, clearing mind &amp; balance Tutors: Anna Pohlmeyer &amp; Wim Schermer Design Goal and Interaction vision The design goal; Soothing an on call midwife before work stress gets in the way of a good night\u2019s rest. The interaction vision; Release, &hellip; <a href=\"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/rots-in-de-branding\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Rots in de branding&#8221;<\/span><\/a><\/p>\n","protected":false},"author":84,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3437","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/wp-json\/wp\/v2\/pages\/3437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/wp-json\/wp\/v2\/comments?post=3437"}],"version-history":[{"count":6,"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/wp-json\/wp\/v2\/pages\/3437\/revisions"}],"predecessor-version":[{"id":3777,"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/wp-json\/wp\/v2\/pages\/3437\/revisions\/3777"}],"wp:attachment":[{"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/exploringinteractions\/wp-json\/wp\/v2\/media?parent=3437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}