Emotional responses to product design can incite customers to select a particular artefact from a row of similar products, and may therefore have a considerable influence on our purchase decisions. As a consequence, in current day design practice, designers and marketers are more and more challenged to manipulate the emotional impact of their products.<\/p>\n
Intangible emotions<\/em> Tools & techniques<\/em> May 2010 Jun 2008 Oct 2007 Jun 2006 Jun 2006 Jun 2006 Jun 2006 May 2005 Jun 2004 Sep 2003 May 2003 Apr 2003 Nov 2002 Oct 2002 Oct 2002 Aug 2002 Aug 2008 Jun 2007 Jun 2007 Mar 2007 Feb 2007 Dec 2009 Aug 2008 Nov 2007 Jun 2007 Jun 2006 May 2006 May 2006 May 2006 Mar 2006 Jun 2005 Oct 2004 Sep 2004 Sep 2004 Aug 2004 Feb 2004 Jul 2003 May 2003 Apr2003 Feb 2003 Feb 2003 Aug 2002 Dec 2002 Mar 2003
\nEmotions are influenced by characteristics of the customer (such as personality and lifestyle), the product design (such as theme, package, and technology) and the company (such as branding, marketing, and service). Consumers’ emotional responses are subjective, so there is never a one-to-one relationship between the appearance of products and their emotional impact, and it is difficult to manipulate or even reliably measure the emotional impact of consumer products.<\/p>\n
\nIn his lectures, Desmet demonstrates that the emotional impact can be measured, and that, with product design, it can be manipulated. He presents a model that explains how products elicit emotions, and two tools that support designers, design managers, and marketers. The first tool (i.e. the Product Emotion Measurement Instrument or PrEmo) was developed to enable evaluation of the emotional responses towards existing and new designs. The second tool (i.e. the [product & emotion] navigator) was developed to support manipulation of the emotional impact of new design initiatives. Desmet explains how emotions can be used for competitive advantage, product differentiation, and marketing & design strategy.<\/br><\/br><\/p>\nConference Key Notes<\/h2>\n
\nDesign for emotion and happiness
\nAnnual Usability Professionals Association International Conference (D)<\/p>\n
\nEmotions in multimodal product experience
\nAnnual Eurosyn Conference (F)<\/p>\n
\nManaging emotional design
\nAnnual German Design Conference (D)<\/p>\n
\nPS2006 (Barcelona, Spain)
\nEmotion and the senses<\/p>\n
\nReinventing design with emotion
\nAnnual Hong Kong Business of Design Conference (CN)<\/p>\n
\nTools to design for emotion
\nENGAGE international open event (NL)<\/p>\n
\nEmotion and the senses
\nBiannual Sensory Sciences Conference (E)<\/p>\n
\nStudium generale dAcapo-ArtEZ (Zwolle, NL)
\nBeyond Opera; emotion in cultural expression<\/p>\n
\nEurosyn (Paris, France)
\nThe role of emotions in multi-sensory product experience<\/p>\n
\nEuro RSCG Human-I (Amsterdam, NL)
\nEmotion & Communication; how to amaze<\/p>\n
\nKeynote lecture
\nBrand Genetics Annual Conference (Amsterdam, NL)<\/p>\n
\nEmotion driven design involves more than pleasure and fun
\nCHI 2003 (Fort Lauderdale, Floriday, USA)<\/p>\n
\nEmotions for strategic marketing
\nDutch Market Research Association (NL)<\/p>\n
\nEmotion in design management
\nRaymond 2002 Design Management Event (NL)<\/p>\n
\nStudium Generale University of Amsterdam (Amsterdam, NL)
\nLifestyle and Emotion<\/p>\n
\nDesign and mixed emotions
\nInternational Conference on Design & Emotion (Loughborough, UK)<\/br><\/br><\/p>\nInternational School Lectures<\/h2>\n
\nIllinois Institute of Technology (IIT; Chicago, USA)<\/p>\n
\nNational Chiao Tung University (Hsinchu, RC)<\/p>\n
\nKorean Advanced Institute of Science and Technology (Daejeon, ROC)<\/p>\n
\nNational Taiwan University of Science and Technology (Taipei, RC)<\/p>\n
\nHong Kong Polytechnic University (Hong Kong, CN)<\/br><\/br><\/p>\nIndustry Lectures<\/h2>\n
\nAvon (USA)
\nMultimodal emotions in personal care<\/p>\n
\nMotorola (USA)
\nEmotions in mobile communication<\/p>\n
\nRotary International (The Hague, NL)
\nHuman emotion in product design<\/p>\n
\nSiemens (ROC)
\nDesigned emotions for differential advantage<\/p>\n
\nExperience Incorporated (New York, USA)
\nMeasuring emotions in new product development<\/p>\n
\nKLM (NL)
\nEmotions in the flight experience<\/p>\n
\nEurib (Rotterdam, NL)
\nEmotion and design research<\/p>\n
\nACHMEA (Amsersfoort, NL)
\nEmotion in organisation<\/p>\n
\nPentascope (Amersfoort, NL)
\nEmotions in changing environments<\/p>\n
\nBarilla (I)
\nEmotions in the domain of food experience<\/p>\n
\nInternational Flavours and Fragrances (NL)
\nEmotional flavours<\/p>\n
\nSchick Wilkinson Research (USA)
\nEmotion for durable design experiences<\/p>\n
\nTNS NIPO (NL)
\nEmotion for strategic market segmentation<\/p>\n
\nUnilever Research (NL)
\nMeasuring emotional responses<\/p>\n
\nProcter & Gamble Research (B)
\nEmpirical findings in emotional packaging<\/p>\n
\nUnilever Consumer Insight Institute (UK)
\nFast moving emotions<\/p>\n
\nBrandgenetics (Rotterdam, NL)
\nBranding & Emotion<\/p>\n
\nProcter & Gamble (Geneva, Switzerland)
\nEmotion driven package design<\/p>\n
\nPhilips AIM (Eindhoven, NL)
\nTechnology and emotion<\/p>\n
\nJohnson Controls (Burscheid, Germany)
\nAutomotive design; the emotional challenge<\/p>\n
\nMitsubishi Motor R&D (J)
\nAutomotive emotion & corporate identity<\/p>\n
\nKPN Telecom (NL)
\nHow emotions drive the mobile telephone market<\/p>\n
\nJohnson Controls (D)
\nEmotional design for competitive advantage<\/p>\n","protected":false},"excerpt":{"rendered":"