{"id":14,"date":"2017-10-05T11:53:46","date_gmt":"2017-10-05T11:53:46","guid":{"rendered":"http:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/?page_id=14"},"modified":"2018-04-30T13:21:32","modified_gmt":"2018-04-30T13:21:32","slug":"deep-dive-into-cognitive-biases","status":"publish","type":"page","link":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/deep-dive-into-cognitive-biases\/","title":{"rendered":"Deep Dive into Cognitive Biases"},"content":{"rendered":"<p><strong>(offered in Q1, 2017\/18)<\/strong><\/p>\n<p>People (users and designers) do not act like logic machines, but they often exhibit biases: inclinations or prejudices towards particular ways of thinking or doing. In this mode, subtleties in posing a question, formulating a decision, or displaying a choice can have large effects on what people actually do.<\/p>\n<p>While such biases may work against designers\u2019 intentions, producing surprises and sometimes frustrations, they can also work in beneficial ways. For example: in online forms for soliciting organ donors, Germans had to click a box to become a donor, while Austrians had to click to *not* be a donor. As a result, Germany had 12% donors, but Austria had 99%! So what some may treat as \u201ccognitive defects\u201d, others may find \u201cvaluable heuristics\u201d.<\/p>\n<p>In this course we will dive into the literature, gather and discuss examples, and formulate together tips and guidelines for designers to be \u2018wary of biases\u2019 in the interfaces they design. We will dive into work that explores \u2018cognitive styles\u2019, decision making, and \u2018biases\u2019, including Gladwell\u2019s \u201cBlink\u201d (2007), Thaler &amp; Sunstein\u2019s \u201cNudge\u201d (2008), Kahneman\u2019s \u201cThinking fast and slow\u201d (2011), and Klein\u2019s \u201cSeeing what others don\u2019t\u201d (2013).<\/p>\n<p>The course will be led by prof. <a href=\"http:\/\/studiolab.ide.tudelft.nl\/studiolab\/stappers\/\">Pieter Jan Stappers<\/a> (TU Delft) in collaboration with visiting researcher prof. Quan Zhou (Metropolitan State University, Minnesota). The course is connected to the research project \u2018MyFutures,\u2019 which aims to help people discuss and make plans for their personal futures (see more on the project <a href=\"http:\/\/www.myfutures.nl\">here<\/a>).<\/p>\n<p>Course Guide can be dowloaded <a href=\"http:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/files\/2017\/10\/ID5070-Deep-Dive-Manual.pdf\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(offered in Q1, 2017\/18) People (users and designers) do not act like logic machines, but they often exhibit biases: inclinations or prejudices towards particular ways of thinking or doing. In this mode, subtleties in posing a question, formulating a decision, or displaying a choice can have large effects on what people actually do. While such &hellip; <a href=\"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/deep-dive-into-cognitive-biases\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Deep Dive into Cognitive Biases&#8221;<\/span><\/a><\/p>\n","protected":false},"author":97,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/wp-json\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":6,"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":49,"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/wp-json\/wp\/v2\/pages\/14\/revisions\/49"}],"wp:attachment":[{"href":"https:\/\/studiolab.ide.tudelft.nl\/studiolab\/deepdive\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}