Transit information design in China
Quan Zhou

China has developed an innovative, nationwide public transit system. Its high-speed rail network is the largest in the world. The Shanghai Metro system alone transports 340,000,000 passengers a year. This development has generated various forms of transit information design across many transportation modes. Several questions arise amidst rapid expansion of public transit:

  • How do transit information designs harness the characteristics of the Chinese language?
  • How do these designs reflect Chinese culture and aesthetics?
  • How do these designs fit in the Chinese cultural context?
  • How do these designs serve the diverse needs of Chinese transit users?

This presentation will dive into the fast-changing transit systems in China, with plenty of visual examples to demonstrate the innovation, strengthens, as well as weaknesses of contemporary Chinese transit information design. Part of my goal is to also foster a productive conversation with Dutch and international scholars since both the Netherlands and China share a commitment to making public transportation human-centered.

Quan Zhou is an associate professor in the School of Communication, Writing, and the Arts at Metropolitan State University, Twin Cities, U.S.A. He is currently on sabbatical at TU Delft as a visiting researcher. His research interest lies in human-centered information design, particularly for improving user experience with technical information. Quan founded the graduate certificate in Design of User Experience (DUeX) and primarily teaches design thinking, user experience, information design and content strategy. He holds a Ph.D. in Technical Communication from the Department of Human-Centered Design and Engineering at the University of Washington, Seattle. When he is not in the U.S.A., Quan regularly runs workshops in several Chinese universities.

Studio Show
Wednesday Sept 13, 2017
16:00 – 17:00