Establishing and Leading UX Education in China
Wei Liu and colleagues

Aim: This presentation aims to share experience of establishing and running CHina’s first UX master programme by taking along the Delft approach of designing and teaching, and to trigger discussions on possible future collaborations in both teaching, research, and other scholarly activities.

Background: The huge demand for the psychology discipline in China and the rapid development of professional masters have laid a solid foundation for the development of the Master of Applied Psychology (MAP) in China. The first enrollment in the MAP User eXperience (UX) direction in 2016 is also the first enrollment in a UX master in any Chinese university. The annual number of enrolled students has been around 60. MAP is the experimental unit of deepening reform of Ministry of Education. We aim to support the design and development of new products, services and systems in the conceptual design phase, by developing innovative methods and techniques, foster user centered designers and leading multi-disciplinary projects. Our main research and education directions: User Research, Smart Living (Driving) and Working, Context and Concept, Interactive Technology, Embodied and Tangible Interaction, and Service Design.

Presenter: Wei Liu, PhD, associate researcher, is director of the User eXperience (UX) Master at Faculty of Psychology at Beijing Normal University, and board member of ICACHI. His research interests include developing methods, techniques, and tools to optimize design processes for user centered interaction design. He holds a PhD from Faculty of Industrial Design Engineering at Delft University of Technology. LinkedIn profile:

Studio Show
Wednesday Nov 22, 2017
16:00 – 17:00