Exhibition 3 - Group 16
| Team Number | ?????Group 16 - Woogity |
|---|---|
| Students | Hannah van der SluijsMatthijs Sarah van Coevorden |
| Coach |  Ianus Keller |
| Brief | BraunCitizenMDCODEErasmus MCFordO'Neill |
| Keywords | Snowsports, Clothes, Reuse, Make Memories |
| One Liner | A new perspective on clothes |
| Link to video | https://youtu.be/WHZcsBSNqQ0 |
| Link to video 2 | |
| Property | |
| ? ITD Projects |
Exhibition: O?Neill x Woogity
Who is Woogity?
_kopie.png)
Matthijs has a Computer Science background but has an interest in exploring design. Currently, he can be found on his skis in the French Alps.
Sarah completed her bachelors at the IDE faculty. During the bachelor she did a minor abroad in Australia where she fell in love with surfing.
Hannah also did her bachelors at the IDE faculty. But in addition to that she loves philosophy and marine biology as well as snowboarding.
Why Woogity?
The whole team grew up with the kid TV show Rocket Power with the signature hype: Woogity, woogity, woogity! To us Woogity represents the playfulness and freedom that the outside sports provide.
Our philosophy
Woogity?s philosophy is exploring the relationship between player and playground and between player and equipment.
With one eye on sustainability and the other on integrating new technologies in order to create an harmony between the two in the realm of O?NEILL clothing.
Where we come from
Below you can see a general map of our iterations and our journey. The database and project journey section show a more detailed explanation of this journey.
Database
| Name | Created | Tagline |
|---|---|---|
| Patter maker | Play with your movements and working together to create a pattern | |
| Movement meter | Turn on the lights by moving | |
| Movement meter x2 | Turn on the lights by moving together | |
| Memory shower | See the life that your clothes had before you | |
| Capture memories | Create memories with your clothes through movement | |
| SnowCycle - Scan to see memories | ||
| SnowCycle - Memories as movements | ||
| SnowCycle - Memories in a collaborative art piece | ||
| SnowCycle - Clothes come to life |
The project journey:
The project journey:
The concept
The concept
The concept is about creating a new element to the snowboard/ski lifestyle that enhances the value of renting O?Neill outfits. The pants has a life on its own by capturing the memories of the current user in the pants. It explains that the journey of the pants doesn?t start with you, but already with the previous users and before that by the manufacturer. Both the pants and the experience around second hand/rental clothes gets a new annotation.
The added value
The added value
The added value of this concept is best described in the following three points:
- Users are more focussed on experiencing the moment and creating memories.
- The clohtes will get a character though their memories which will allow users to empathise.
- And finally, it will motivate/convince users to purchase clothes that already have memorie