Strengthen the relationship an owner or driver has with its car!
Link to video
?Deepen the relationship with your car?
Automobile is a part of the owner?s life. The relationship between the automobile and the owner is what we are interested in. We envision the relationship to be like a friend or coach, that supports you along your journey.
AI can play an important role to redefine the relationship between the automobile and the owner.
?We want to use AI to strengthen the relationship an owner or driver has with its car.
Insights exploration
During the past weeks, we found out that we found the relationship an owner or driver has with their car is an interesting direction. Our concepts were all about helping, assisting, and guiding the driver in a friendly way in different situations.
Insights we gained about our direction:
Finding the fine line between helping/guiding vs controlling
Giving input in a non-imposing way
Differentiations of AI?s behavior are impacted by its owner
The concepts
The concepts were developed based on the three fields: connection, smart cars, and communication. This main area is all connected by the interaction between the driver and the car. As we said the red line that connects all the dots is the realization of a deeper connection whit the driver and his car.
But this main theme is developed in three different ideas to explore different ways to create a connection with your car:
Let?s Talk
Together but alone
Packing
What was the situation for each concept during the exploring part of the week? Before actually having the three possible situations we thought about what could be the environment in and outside the car and how this environment can change the driver?s perspective and experience.