Welcome at Annemiek’s site

culture-sensitive design

Annemiek van Boeijen works as a full time Assistant Professor at the faculty of Industrial Design Engineering – section Design Aesthetics.

My research and teaching mainly focuses on the role of culture in design processes. The aim is to develop knowledge and design methods & tools supporting designers to understand their intended users & the cultural context, and to design for it.

March 2018 we started the Healthy Storytelling project, a research-through-design project about obesity prevention through eHealth for people with low-literacy skills. We are interested in how storytelling can be used as a design element.

February 2018 I finished the first run of a new online master elective Culture Sensitive Design (id5614-17), for both students and design practitioners.


In 2015 I defended my thesis ‘Crossing Cultural Chasms: Towards a culture-conscious approach to design‘. Doctoral thesis – AGC van Boeijen

More information on www.designandculture.info The site presents a set of cards for designers.

I am also initiator and co-editor of the Delft Design Guide, an overview of design models, perspectives, and methods for students, tutors, and practitioners. Launched in September 2013, the design guide has already been translated into Chinese and Japanese, and has been applied in our Massive Open Online Course (MOOC) The Delft Design Approach (edX Delftx DDA691x).

In collaboration with designer, artist, and IDE colleague Mark of Huystee , I made a world map in which a selection of thirty student projects (Joint Master Projects and Graduation) are depicted. In all these projects culture played a role in various ways; in some the design goal was to connect cultures.

DEF_illustratie_annemiek_giclee_huystee_texture_small

Culture Conscious Education Culture Conscious Design Education – 2016

You can contact me for:

  • Design projects and research with a specific focus on culture
  • Base of the Pyramid projects or other international projects
  • Design methods and tools, particularly to understand the social/cultural context.
  • Delft Design Guide in English, Chinese, and Japanese

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