My educational activities are mainly focused on the coaching of graduation projects involving the development of services with a user centered approach. I coach graduation students in the application of qualitative user research for service experiences, service conceptualization and early stage prototyping.
Graduation projects 2011
Danish Ahmed – “Creating the drive; a new concept solution for commuters” at Tom Tom, Amsterdam
Featured in Delta 2011 nr. 24 – “Tomtom reaches out to commuters”
Carlijn Brinkman – “Improving the hospitality for the UMCU” at Universitair Medisch Centrum, Utrecht
Tom Uitendaal – “Reframing the street taxi service: The development of a holistic product-service-system” at TCA, Amsterdam