Here’s a draft of the short description of the iterative designing initiative, which we’ve been iteratively editing over the last week.

“In a world characterised by growing connectivity and complexity, design plays a growing role in translating opportunities for innovation into meaningful interactions with products and services. At IDE we aim to equip design students with sensitivity to how products fit into people’s lives and society at large, and with skills to apply this sensitivity to designing solutions with technology. As technology plays a critical role in the majority of new products and services, it is urgent that we place Interaction Design (IxD) at the heart of our curriculum . IxD increasingly requires a highly iterative design process that puts prototyping at the core of its activities. Through iterations, design activities are carried out and validated from various angles, from vision and user experience to engineering. Each iteration delivers concrete manifestations of a design proposal that can be experienced by users, evaluated with team members and stakeholders from different disciplines, and can rapidly feed new insights back into the design process. We see undeniable value in this approach and we commit to stimulating, supporting and improving it across education in the IDE faculty.”