In this phase, you conduct design activities to define your design space.The goal of this phase is to validate your initial assumptions of what to design, by generating specific knowledge on the needs, preferences and experiences your target group has in relation to a chosen problem/opportunity and context of use. You will design and conduct a couple of user research activities, namely interviews and observations, to get the necessary knowledge. Then you will translate this knowledge into useful design artefacts namely persona, interaction scenario, UX vision, task analysis and user flows to define the interaction style and provide input to the conceptualise phase.

 

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Goal

The goal of this week is to validate your initial choices by gathering the knowledge needed with your target group and in the chosen context of use. You will first design a user research plan with clear goals (research questions) and procedure (protocol, materials, etc.), and you will conduct at least 3 interviews and field observations (in context!).

 Methods

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User research plan 

A user research plan is developed to guarantee the quality of your study. It identifies clear objectives (research questions), the subjects (who are the interviewees), the context (place and time) of the study and a clear procedure (data collection and analysis).

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Goal

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Methods

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Persona

A persona is developed to give a real character to your target group, that you and your team can connect to. You refer to your persona to make sure her needs and preferences are fully represented.

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Goal

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Methods

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Interaction scenario

The goal of an Interaction scenario is to describe the relations between user, context and envisioned concept. The focus is on describing how user: feel, do and know.

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UX Vision

A UX vision is developed to communicate, visualize and contextualize the core functionalities of your system with regards to your target group and context of use.

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Hierarchical Task Analyses (HTA)

The goal of a Hierarchical Task Analysis (HTA) is to identify the main task the user needs to do to achieve a certain goal. The tasks relate to specific interactions with your system.

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// conceptualize (week 4, 5, 6)
// demonstrate (week 7, 8, 9)