StudioLabTalk: Promoting prosocial behaviour through design interventions
By Nynke Tromp – StudioLab member
From various perspectives (ranging from behavioral economics to persuasive technology) researchers have demonstrated how human behaviour is being influenced by the physical and social environment. Often without being aware of it, the actions people perform are obstructed, guided or steered by the products they use and the environment they are in.
Given this, could we demonstrate that design interventions are more effective in promoting prosocial behaviour than regular textual/symbolic interventions are?
In this Labtalk I invite you to actively and critically think with me about the set-up of an experiment to test this hypothesis. In her graduation project, Lysanne van de Voort is designing two products that are intended to discourage littering in the canteen. In a quasi-experimental set-up, Lysanne will test whether these designs are more effective in promoting prosocial behavior than signs are.
This LabTalk will be held in StudioSay, February 29th, at 16:00.