StudioLabTalk: Neuroscience in Design: What’s the use?
By Ruben Post – StudioLab member
The use of neuroscience to explore new possibilities in field such as cognitive and consumer psychology, economy and sociology has in recent decades resulted in interesting collaborations. In this talk I will explain some of the basic concepts of the brain, and how neuroscience research has given insights in how our brain perceives the world. By giving some examples of experiments performed in fields closely related to design, I would like to engage in an active discussion of how the field of neuroscience might help create better design principles.
This LabTalk will be held in StudioSay, December 7th, at 16:00.