NI-HAO 你好!

Chen’s design and research have been always inspired by people’s everyday lives. She strives to support users in realizing their needs through design research and co-creation, designing products and services that interact with people to enhance their experiences and lifestyle. Traveling around the world feeds her love for cultural diversity and fuels her creativity. Currently she’s a member of ID-Studio Lab, TU Delft and working on her PhD research that aims at developing a user centred approach to support cross-cultural design innovation. She explores how generative research techniques can be used to support capturing the local user insights, such as in China, and how local insights can be better communicated to western designers.

Before coming to the Netherlands, she moved from Beijing to Shanghai, where she completed her bachelor of product design. In 2011 she moved to the Netherlands, and graduated (Cum Laude) as MSc. Design for Interaction in TU Delft.

Over the past years, she has been working on contextmapping, co-creation and interaction design. For Chen’s research, she partners closely with design firms in Europe and China, seeking to come up with people-centred design and innovation. During her work at university, she has coached master graduation students who followed people -centered approach and created insightful communication means (e.g. customer journey map, co-creation) for various clients.