Design with Dilemmas

Deger Ozkaramanli
PhD project
November 2011 - March 2017
Supervisory team: Pieter Desmet (promotor) | Elif Ozcan-Vieira (co-promotor)
Contact: Deger Ozkaramanli | d.ozkaramanli[a]tudelft.nl

Our everyday life is saturated with personal dilemmas. Do I really want that extra piece of pie even though I am trying to maintain a slim waistline? Should I really pursue that job offer at the expense of spending less time with my family? We experience a dilemma when we are faced with two choices, both of which pertain to personal concerns, yet the the simultaneous fulfillment of which is challenging (if not impossible). Because of this, we experience both positive and negative emotions toward each choice.

Designing with dilemmas is a way of understanding and responding to the human psyche, which strictly considers conflict among personal concerns (e.g., health vs. indulgence, career vs. family) as a starting point for enriching the effect of the proposed design solution on people (or users). My research focuses on developing tools and methods to support user-centred designers in identifying dilemmas during user research and addressing them through the design of innovative products and services. With a shifting focus in design from problems of users to more pervasive problems of people and societies, dealing with complexity in systematic ways has become an increasingly relevant topic for design research. Besides underlying simple, everyday problems of users (e.g., to wear either comfortable, yet unstylish, or painful, yet elegant shoes to an important work meeting), dilemmas also underlie complex, pervasive problems of societies (e.g., obesity, educational underachievement). Therefore, identifying and dealing with people’s dilemmas is a fruitful means to design for subjective wellbeing.

Download the PhD thesis titled: Me against myself: Addressing personal dilemmas through design
For more information on this project, visit www.designwithdilemmas.com
For an exploration of dilemma-inspired design examples, visit www.designwithdilemmas.tumblr.com

Journal Publications

Ozkaramanli, D., Desmet, P. M. A., & Özcan, E. (In press). Is this a design-worthy dilemma? Identifying relevant and inspiring concern conflicts as input for user-centered design. Journal of Design Research.

Ozkaramanli, D., Özcan, E., & Desmet, P. M. A. (2017). Long-term goals or immediate desires? Introducing a toolset for designing with self-control dilemmas. The Design Journal, 20(2), 219-238.

Ozkaramanli, D., Desmet, P. M. A., & Özcan, E. (2016). Beyond Resolving Dilemmas: Three Design Directions for Addressing Intrapersonal Concern Conflicts. Design Issues32(3), 78-91.

Ozkaramanli, D., & Desmet, P. M. A. (2012). I knew I shouldn’t yet I did it again! Emotion-driven design as a means to subjective well-being. International Journal of Design, 6(1), 27-39.

Conference Papers

Ozkaramanli, D., & Desmet, P. M. A. (2016). Provocative design for unprovocative designers: Strategies for triggering personal dilemmas. In Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, 27-30 June.

Ozkaramanli, D., Özcan, E.; & Desmet, P. M. A. (2014). Capturing conflict experiences: Five methods for identifying intra-personal concern conflicts. In J. Salamanca, P. M. A. Desmet, A. Burbano, G. Ludden and J. Maya (Eds.), The Colors of Care: Proceedings of the 9th International Conference on Design and Emotion, Bogotá, Colombia, 6-10 October. Bogotá: Ediciones Uniandes.

Ozkaramanli, D., Özcan, E.; & Desmet, P. M. A. (2014). Language of Conflicts: An introduction to using concern conflicts as a design opportunity. In J. Salamanca, P. M. A. Desmet, A. Burbano, G. Ludden and J. Maya (Eds.), The Colors of Care: Proceedings of the 9th International Conference on Design and Emotion, Bogotá, Colombia, 6-10 October. Bogotá: Ediciones Uniandes.

Ozkaramanli, D., Fokkinga, S. F., Desmet, P. M. A., Balkan, E., & George, E. (2013). Recreating AlaTurca: Consumer goal conflicts as a creative driver for innovation. In D.S. Fellows (Ed.), Brilliant Transformations: Proceedings of Qualitative Research, Valencia, 17-19 November. Amsterdam (NL): ESOMAR.

Ozkaramanli, D., Desmet, P. M. A., Hekkert, P. (2012). Proud to be in control: Understanding concern conflicts and initial principles for conflict-inspired design approaches. In J. Brassett, P. Hekkert, G. Ludden, M. Malpass and J. McDonnell (Eds.), Proceedings of the 8th International Conference on Design and Emotion, London, 11-14 September.

Demir, E., Ozkaramanli, D., & Desmet, P. M. A. (2010).
How to Design for Emotions: Experiences in a Course.
In: K. Sato, P. M. A. Desmet, P. Hekkert, G. Ludden, & A. Mathew (Eds.). In Blatantly Blues: Proceedings of the 7th International Design & Emotion Conference 2010, Chicago, 4-7 October.

Book Chapter

Desmet, P. M. A., Fokkinga, S. F., Ozkaramanli, D., & Yoon, J. K. (2016). Emotion-driven design. In H. L. Meiselman (Ed.), Emotion Measurement (pp. 405-426). Woodhead Publishing.