Positive Emotional Granularity Cards

Jay Yoon (concept & design); Nuri Jeong (cartoon)

Positive emotional granularity tool is developed to facilitate an understanding of nuances in 25 different positive emotions. The tool consists of 25 cards that incorporate definitions of emotion labels, eliciting conditions, and visuals of expressive behavioural manifestations.

The visuals of expressive manifestations were developed to clearly characterize the specific emotions and were validated. This tool can be used in both design research and design practice as a tool for communication (e.g. to enable designers to communicate their design intentions in terms of emotional impact, and to enable end-users report the distinctiveness of emotional experiences) and as a source of inspiration (e.g. to facilitate divergent thinking in design conceptualization by exploring relationship between varied eliciting conditions of positive emotions and product features).


Examples of the cards

Jay Yoon (concept & design); Nuri Jeong (illustration)

Yoon, J., Pohlmeyer, A.E., & Desmet, P.M.A. (2015). Positive Emotional Granularity Cards. Delft, Delft University of Technology. ISBN: 978-94-6186-440-6

The Embodied typology of positive emotions is available under the ‘Creative Commons community license,’ free-of-charge for non-commercial use.

Download a PDF version of the card-set

Publication date
August 2013