This course focuses on emotion-driven design theory and methodology – design processes with a predefined (and specified) intended effect on the emotions of the users. The aim is to familiarize students with (a) the state-of-the-art cognitive theory on emotions, (b) emotion-related research methods, and (c) design for emotion techniques and methodologies. Topics include: Designing for concerns, Designing for positive emotions, Designing for concern conflicts, Designing for rich experiences, and Experience detailing.
Students will deepen their knowledge of how product design elicits (and can elicit) emotions. They will have experience with using research techniques that focus on product user emotions. They will envision and formulate design intentions that include effects on the emotions of users and conceptualize products that fit with these intentions.